Identify the Most Likely Sponsors for Your Program
Who Could Sponsor You? Anyone who needs to promote a business or enterprise, and who has sufficient marketing
budget that your project could fit in.
To be blunt: They need to have enough money! What is enough? A rule of thumb is, companies spend three to five
percent of their gross revenues on marketing and promotion. Then you project needs to fit in, say, about three to five
percent of THAT number, or you will be looking to get too big a portion of the budget. So you can figure it this way: A
project requiring $500,000 in sponsorship for the team to work well, needs to generate about $1 million.
Because remember, you need to PROMOTE the company. You'll need to spend a like amount ( or THEY will need to
spend a like amount) to make the "sponsorship" a truly effective, knock-your-sox-off sales tool! In this case you want
to target companies spending, say, $20 million. You can work the numbers for your program using this as a guide:
$100,000 total sponsorship and promo money, look for a company spending $5 million.
$5 million sponsorship and marketing action, look for the firm allocating around $100 million. $2 million, $40 million.
And so on.
Fit the target prospect list to YOUR program. Talk to small companies for small projects and large companies for
large ones. Talk to National marketers for an AMA Pro Racing program with National TV and big budgets. Talk to
local distributors or branch offices for your Intrastate program running Sundays in 9 towns. Design the target list to fit!
Excerpt From The Book - Get Sponsored ! By Charlie Hayes
Use Motorsports Marketing To Promote Your Company - 75% Of Race Fans Will Go Out Of Their Way To
Buy Sponsor's Products !!