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Step 1 Create a profile. Before you begin your search for sponsorships, you will need to create a personal profile. This should include information about the rider such as how long they have been racing, riders win-loss record, description of the motorcycle and the tracks the team plans on racing. You will also want to include pictures so that the prospective sponsor knows exactly where the money is going. Step 2 Make a list. Sit down and make a list of every possible need you may have presently and may need in the future. This can include everything from tires to engines. You will also want to include the estimated cost of fuel for running the season, as well as how much it will cost you to travel to the track. Some sponsors will commit themselves to providing certain parts for the season, some will write a check for a specific amount, and some gas stations will sponsor a certain amount of fuel for the year. Step 3 Decide how much a sponsorship is worth. When an individual or business sponsors you, they will receive a place on your motorcycle or trailer. However, the size of the space depends on the amount of the sponsorship. Someone who gives you a $4,000 sponsorship will obviously deserve more space than someone who sponsors you with $500. You need to decide how much space you are willing to give a sponsor, as this will help you receive larger amounts of sponsor money. Many businesses will want as large a space as they can get. Step 4 Do the leg work. Unless you are racing in it is highly unlikely that well known companies such as Budweiser or Aflac will sponsor you. It is more to your benefit to visit local companies instead, like restaurants and garages. When you approach them, be professional yet friendly, and explain to the owner or manager that a sponsorship is the best advertisement available for the business. Explain that the business name will be on your motorcycle for all to see at every track you race. This will at least catch their attention and give them something to ponder. You will also want to leave a copy of your personal profile. Step 5 Leave no stone unturned. You might bypass a little mom and pop's general store believing that because it is a small business, it has nothing to offer you. This is not always the case though. In fact, the smaller business is not only more likely to sponsor you, it is also more likely to give you a larger amount. This is because many of the local racers will go to the bigger businesses, and once inundated with sponsorship requests, the business will develop a no sponsorship rule. . |